miércoles, 23 de noviembre de 2016

Toblerone's trim: Is this the thin end of the wedge?

KEY


Question 1

a) False. “manufacturers are shaving costs by giving us slightly less chocolate, or fish or ice cream, in what looks like the usual packet.
b) False. “, the Toblerone is being redesigned for the UK market”
c) True. “Tropicana reduced the size of its Orange and Raspberry juice by 15%, packets of McVitie's Digestive dark chocolate biscuits lost around 10% in weight, and Princes is putting less mackerel in each of its tins.”
d) True. “She thinks we should keep an eye on products across the board in coming months."I would say we should be watching out everywhere, food products, fresh produce, household products, grocery products."

Question 2


      a) The Toblerone bar used to have fifteen peaks but now it has only 11;there’s a bigger gap between peaks. The  bar is also forty grams lighter.
     b) They argue that the price of  cocoa is higher now and, due to the decreasing value of the pound in international
       markets, it is getting harder and harder to pay for the ingredients they need to manufacture the bar.

Question 3

a) Slimmed down / to Slim down
b) Sneaky
c) Tempted / to tempt
d) Watching out / to watch out
e) Raw

Question 4

a) You are being sold a slimmed down version of their product for the same price.
b) Even if cocoa prices went down next year, prices wouldn’t be reduced.
c) Mondelez said it was cost pressures that were behind the change. Cocoa in particular had risen sharply in price over the last decade.

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