Here's the good news. There's
no need to plan your January diet this year. The food brands are doing it for
you. They're selling you a slimmed down version of their product for the same
price.
So while
the checkout till rings up the same total as usual, your shopping bag may be
considerably lighter because manufacturers are shaving costs by giving us
slightly less chocolate, or fish or ice cream, in what looks like the usual
packet. It's known as "shrinkflation". If the portion size is getting
stingier - shrinking - but the price stays the same, then you're effectively
paying more - inflation.
For
instance, as you'll no doubt have heard, the Toblerone is being redesigned for
the UK market; its Alpine peaks are being eroded to compensate for the rising
cost of ingredients, and a lighter bar is being sold for the same price. The
400g bar is now a 360g bar and instead of 15 peaks it boasts only 11.
But -
and here's the bad news - there could be more of it to come. According to the
consumer organisation Which?, several brands were guilty of this
"sneaky way of increasing prices" last year. Tropicana reduced the
size of its Orange and Raspberry juice by 15%, packets of McVitie's Digestive
dark chocolate biscuits lost around 10% in weight, and Princes is putting less
mackerel in each of its tins. But thanks to the pound's recent weakness and
higher costs of ingredients, manufacturers may be tempted to go further.
"I think it's going to happen even more," says Ratula Chakraborty,
retail specialist at the University of East Anglia. Manufacturers want to keep
their prices low, and inflation is happening, commodity prices are changing, so
who is going to pay for it? It will be you and I who pay for it." She
thinks we should keep an eye on products across the board in coming
months."I would say we should be watching out everywhere, food products,
fresh produce, household products, grocery products."
Toblerone's owner Mondelez says,” It is cost pressures that are behind the
change. Cocoa in particular has risen sharply in price over the last decade.
And the weaker pound since the UK's vote to leave the EU means it's even more
expensive to pay for those kinds of raw ingredients on the world market.”
Question 1
(2.5 points) Indicate whether the following statements are true or false and
write down which part of the text justifies your answer.
a. Food
packets change according to the amount of the product inside.
b. The
Toblerone bar will be smaller everywhere.
c. Some
other brands reduced the weight of their products before Toblerone did it.
d. The
pound’s instability will encourage manufacturers to go on with this practice.
e. Ratula
Chakraborty is afraid that "shrinkflation" will be applied to a lot
more products in the future.
Question 2 (1.5 points) Find words or phrases in the text that correspond
in meaning to the words and definitions given.
a. to reduce
(par.1)
b. tricky, dishonest (par.4)
c. to attract, invite (par.4)
d. to look closely (par.5)
e. unprocessed (par.6)
Question 3 (2 points) Choose the most suitable answer (a, b or c) according
to the text
1. Shrinkflation
occurs …
a. when the
portion gets smaller and the price stays the same.
b. if you pay
more.
c. unless the portion
gets smaller.
2. Toblerone bar in the UK …
a. is heavier
and has fewer peaks
b. has more
alpine peaks
c. weighs less
and has fewer peaks
3. Mondelez
said …
a. it is getting
easier and easier to pay for the ingredients they need to manufacture the bar
b. the price of
cocoa is higher and higher
c. the pound is
getting stronger and stronger
4. Ratula
Chakraborty believes shrinkfation is ….. in the future
a. not going to
happen
b. more likely
to happen
c. stopping
Question 4 (4 points) Write a short essay (120-150 words) on the following
topic:
“We should think in advance what we need before going to the shops”. What
do you think?
KEY
Question 1
a) False. “manufacturers are shaving costs by giving us slightly less
chocolate, or fish or ice cream, in what looks like the usual packet.
b) False. “, the Toblerone is being redesigned for the UK
market”
c) True. “Tropicana reduced the size of its Orange and Raspberry juice by
15%, packets of McVitie's Digestive dark chocolate biscuits lost around 10% in
weight, and Princes is putting less mackerel in each of its tins.”
d) True. “She thinks we should keep an eye on products across the board in
coming months."I would say we should be watching out everywhere, food
products, fresh produce, household products, grocery products."
e) True "I think it's going to happen even more," says Ratula
Chakraborty or “She thinks we should keep an eye on products across the board
in coming months”
Question 2
a) Slimmed down / to Slim down
b) Sneaky
c) Tempted / to tempt
d) Watching out / to watch out
e) Raw
Question 3
1. a when the portion gets smaller and the price stays the same.
2. c weighs less and has fewer peaks
3. b the price of cocoa is higher and higher
4. b more likely to happen