What's in a label? Health experts are hoping that yet another "traffic light" labelling scheme in supermarkets will stop
If you ever
look at the labels on the food you eat, chances are you will already get the
general gist. Many foodstuffs are rated for their fat, sugar and salt content.
If it is low the product is marked green, medium gets an amber and if it is
high then the product is marked red.
Traffic
lights, we are told, make a difference. Studies have shown that they are very
successful in changing our behaviour. The Co-operative produced a survey last
week showing that 41pc of women and 30pc of men would leave a product on the
shelf if it had a red traffic light.
But instead
of one coherent system, the food industry has produced a mishmash of labelling
schemes that has not served the public well. The result has been years of
confusion over food labelling in supermarkets.
The latest
voluntary scheme, announced last week, is the culmination of years of
dithering. The Food Standards Agency first proposed traffic-light food
labelling in 2008, but supermarkets and food companies objected. Kellogg's and
Tesco were among the objectors, complaining that products were judged on 100g
sizes rather than recommended portions, which confused customers.
The new
system is called a hybrid scheme, which means that it will contain elements of
all of the different pack labelling schemes we are used to. So you will see the
traffic light colours based on a standard 100g size, the amount of sugar, salt
and fat as a percentage guideline daily amount, as well as the words
"high", "medium" or "low" by each of these
categories.
Question 1
(2 points) Indicate whether the following statements are true or false and
write down which part of the text justifies your answer.
a. The idea behind the traffic light labelling scheme
is to improve levels of obesity in Britain .
b. More men than women react positively to the traffic
light scheme.
c. The Food
Standards Agency successfully set
up the traffic light food labelling scheme in 2008.
d. The new system will include additional information
to the original scheme.
Question 2
(2 points) Answer the following questions in your own words.
a.
Why is the idea of traffic lights
used in the schemes?
b.
How is the new hybrid system
different from the original scheme?
Question 3
(1.5 points) Find words or phrases in the text that correspond in meaning to
the words and definitions given.
a. general
idea ( para. 2)
b.
questionnaire (para. 3)
c. mixture (para. 4)
Question 4
(1.5 points) Complete the following sentences without changing the meaning.
a.
If you ever look at the labels on
the food you eat, you will probably already get the general gist.
If you ever
looked………………………………………………………………………………………….
b.
Kellogg’s and Tesco said that the
products were judged on 100 g
sizes rather than recommended portions, which confused customers.
“ The products……………………………………………………………………….”,
said Kellogg’s and Tesco.
c.
The Cooperative produced a survey
last week.
A survey…………………………………………………………………………………………………..
Question 5
(3 points) Write a short essay (120-150 words) on the following topic:
How do you
think it is best to reduce child obesity?
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