The switch
to an online-only format is expected to revive Newsweek's fortunes. It was in
serious trouble in 2010 when its revenue dropped nearly 40 per cent in two
years. It was loaded with debt and its owner, The Washington Post Company, sold
the company for just $1.00. The Daily Beast's editor Tina Brown now runs both
publications. She said profit had to come before "the romance of
print". She told reporters: "We must sustain the journalism that
gives the magazine its purpose - and embrace the all-digital future. This
decision is not about the quality of the brand or the journalism - that is as
powerful as ever. It is about the challenging economics of print publishing and
distribution."
(19th October, 2012)
Question 1. Indicate whether the following statements are true or
false.give evidence from the text.
a. Newsweek has gone out of business and
will finish up in December.
b. Newsweek's new editor wants to add more
romance to the magazine.
c. The editor stressed the importance of
digital editions of the publication.
d. The editor said economics and news
distribution weren't a challenge.
Question 2. Answer the following questions in your own words.
a. Which three reasons have
Newsweek’s editors had to take this decision?
b. According to Tina Brown’s words,
will the digital version lose quality?
Question 3. Find a word or phrase in the text that means the same as:
a. to join forces (par
1)
b. to welcome (par.2)
c. delivery (par.2)
Question 4. Rewrite the following sentences without changing the
meaning.
a.
Newsweek has moved to a digital version because the costs of publishing have
risen and the number of advertisers willing to buy space in newspapers and
magazines has fallen.
If the costs of publishing had……………..
b.
The switch to an online-only format is expected to revive Newsweek's fortunes.
Editors expect …….
c.“We
must sustain the journalism that gives the magazine its purpose - and embrace
the all- digital future.”
Tina Brown said ……..
Question 5. Write
a short essay (120-150 words) on the following topic
How important is looking at, reading
about, or listening to news to you?