Once upon a time, a businessman named Ray Kroc discovered a restaurant owned by two brothers. The restaurant served just four things: hamburgers, French fries, milk shakes and coca cola. But it was clean and inexpensive, and the service was quick. Mr Kroc liked it so much that he paid the brothers so that he could use their idea and their name: Mc Donald's.
Beef, big business and fast service were the ingredients when Mr Kroc opened his first Mc Donald's in 1955. Four years later, there were 100 of them. Kroc knew Americans liked success. So he put signs saying how many millions of Mc Donald's hamburgers people had bought. In just four years, the number was one hundred million. Now, there are more than 13,000 Mc Donald's restaurants from Dallas to Paris and from Moscow to Beijing.
Anyone who wants to open a Mc Donald's must first work in one for a week. Then, they do a nine-month training programme, in the restaurants and at "Mc Donald's University" in Chicago. There they learn the Mc Donald's philosophy: quality control, service, cleanliness and cheap prices. Mc Donald's has strict rules, Hamburgers must be served before they are ten minutes old, and French fries, seven.
Mc Donald's has never stopped looking for new methods to attract customers, from drive-in windows to birthday parties. Chicken, fish, salad and, in some places, pizza are now on the menu. Mc Donald's in Holland even sells a vegetarian burger.
Their international popularity shows they have found the recipe for success.
1. Say whether the following statements are TRUE or FALSE
1. Ray Crock and his brother had a reataurant.
2. One of the reasons for Mc Donald’s success is its fast service.
3. There are Mc Donald’s in Europe,America and Asia.
4. If you don’t work in Mc Donald’s for a month, you can’t open one.
5. If you are a vegetarian, you can’t go to one of these restaurants.
2. Answer the following questions
1. What was on the menu in the first Mc Donald’s?
2. How many restaurants are there now?
3. What do people have to do if they want to open a restaurant?
4. What’s the key to Mc Donald’s success?
5. What do the restaurants do to attract customers?
KEY
1
1. False.
2. True
3. True
4. False
5. False.
2
1. Hamburgers, French fries, milk shakes and coca-cola
2. There are over 13,000 retaurants all over the world.
3. If you want to open a restaurant, you have to work in a Mc Donald’s for a week and then you have to train for nine months to learn their philosophy.
4. They control the quality, have a quick service, are clean and the food is not expensive.
5. They open drive-in windows, do parties, include other types of food and even offer vegetarian burgers.
Beef, big business and fast service were the ingredients when Mr Kroc opened his first Mc Donald's in 1955. Four years later, there were 100 of them. Kroc knew Americans liked success. So he put signs saying how many millions of Mc Donald's hamburgers people had bought. In just four years, the number was one hundred million. Now, there are more than 13,000 Mc Donald's restaurants from Dallas to Paris and from Moscow to Beijing.
Anyone who wants to open a Mc Donald's must first work in one for a week. Then, they do a nine-month training programme, in the restaurants and at "Mc Donald's University" in Chicago. There they learn the Mc Donald's philosophy: quality control, service, cleanliness and cheap prices. Mc Donald's has strict rules, Hamburgers must be served before they are ten minutes old, and French fries, seven.
Mc Donald's has never stopped looking for new methods to attract customers, from drive-in windows to birthday parties. Chicken, fish, salad and, in some places, pizza are now on the menu. Mc Donald's in Holland even sells a vegetarian burger.
Their international popularity shows they have found the recipe for success.
1. Say whether the following statements are TRUE or FALSE
1. Ray Crock and his brother had a reataurant.
2. One of the reasons for Mc Donald’s success is its fast service.
3. There are Mc Donald’s in Europe,America and Asia.
4. If you don’t work in Mc Donald’s for a month, you can’t open one.
5. If you are a vegetarian, you can’t go to one of these restaurants.
2. Answer the following questions
1. What was on the menu in the first Mc Donald’s?
2. How many restaurants are there now?
3. What do people have to do if they want to open a restaurant?
4. What’s the key to Mc Donald’s success?
5. What do the restaurants do to attract customers?
KEY
1
1. False.
2. True
3. True
4. False
5. False.
2
1. Hamburgers, French fries, milk shakes and coca-cola
2. There are over 13,000 retaurants all over the world.
3. If you want to open a restaurant, you have to work in a Mc Donald’s for a week and then you have to train for nine months to learn their philosophy.
4. They control the quality, have a quick service, are clean and the food is not expensive.
5. They open drive-in windows, do parties, include other types of food and even offer vegetarian burgers.
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