Competition in the video game console market is
heating up to furnace-like conditions ahead of Christmas. Nintendo’s new Wii
console sold out at many major Japanese electronics retailers on its launch day
on December first. The player is seen as a viable competitor to Sony
Corporation’s PlayStation 3 and Microsoft's Xbox 360. Nintendo is the last of
the makers to launch its new product. Sony had a much-troubled launch in
November. After months of delays due to technical difficulties, the electronics
giant could not produce anywhere near enough PS3 units to satisfy demand. This
frustrated and angered many fans, especially in Japan, where sales of the
product were made by lottery. Even worse for European fans, who have to wait
until March for the console to reach store shelves.
Like
the PS3, the new and oddly-named Wii sold like hotcakes. Japan’s largest
electronics store, Yodobashi Camera, opened its doors at 7 a.m. –
two-and-a-half hours early - to cope with the demand. However, at 8 a.m. it had
sold out of Wii units. One satisfied enthusiast, Tomokazu Nakajima, said: “I'd
waited outside the store since 6:30 p.m.” He added: “The Wii is amazing fun,
while the PS3 is too expensive.'' His sentiments sum up Nintendo’s game plan in
capturing a significant part of the games console market. Rather than opt for
expensive graphics, Nintendo has gone for easy-to-learn games with a wireless,
palm-sized motion sensor that is brandished like a sword or tennis racket. Nintendo
expects to sell four million units worldwide by Dec. 31, compared with Sony's
target of two million PlayStation 3’s.
Look
at the article and decide whether these sentences are true or false:
a. Sales of computer games
in London outstrip supply.
b. Nintendo sold out at
its launch in Japan on December first.
c. European fans will have
to wait until May 2007 for the new Sony console.
d. Sony had a troubled
launch in November of its product.
e. Sony could not produce
enough of its new PlayStation 3
f. Sony’s sales target is
three million PlayStation 3’s.
g. The new and oddly named
Wii sold like pancakes.
h. Nintendo expects to
sell 4.5 million Wii’s worldwide.
SYNONYM
MATCH: Match each of the following words from the article to its synonym:
heating up choose
retailers realistic
viable strangely
delays stores
satisfy fan
oddly strategy
cope with intensifying
enthusiast meet
game plan handle
opt for hold
ups
KEY
TRUE / FALSE:
a. False
b. True
c. False
d. True
e. True
f. False
g. False
h. False
SYNONYM MATCH:
1.heating up/intensifying
2.retailers/stores
3.viable/realistic
4.delays/hold ups
5.satisfy/meet
6.oddly/strangely
7.cope with/handle
8.enthusiast/fan
9.game plan/strategy
10.opt for/choose
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