lunes, 13 de diciembre de 2010

Online shoppers splash out




Online shoppers are set to spend a total of £537m today in what is predicted to be the busiest internet shopping day of the year. Total spending on the day called Manic Monday is forecast to hit £22.4m an hour, according to shopping comparison website Kelkoo. The cold weather and a strike by London Underground workers are also expected to boost the number of shoppers choosing to buy online.
Visa Europe said the busiest online shopping day in the previous two years had been on the last Monday in November. It predicted transactions would peak in the lunch hour between 1pm and 2pm and again at around 7pm as shoppers go online after returning home from work.
A study found 74% of consumers planned to buy presents online this Christmas, with 30% looking to do more shopping on the internet than last year. Visa Europe commercial director Steve Perry said: "Shopping online is now a natural part of the gift-buying process for consumers and a key part of Christmas sales strategy for retailers.
The combination of monthly salaries being paid and people taking delivery times into consideration should combine to deliver a record day for internet shopping."
Retailer Argos also said it was predicting today to be the busiest for online delivery orders, falling after the last pay day before Christmas but still allowing time for delivery and wrapping before December 25. The busiest day on the high street is expected to be December 18.

Vocabulary exerciseAll the words below are in the text. Match the words and expressions on the left to the words with the same meaning on the right.
1 splash out a shoppers choosing to buy online
2 buy online b forecast
3 predict c an order
4 a transaction d spend money
5 online shoppers e a gift
6 a present f shop on the internet

Question 1 (2 points)


Indicate whether the following statements are true or false and write down which part of the text justifies your answer.
a) More money is usually spent on buying items online on the last Monday in November.
b) The number of people shopping for Christmas presents online will grow by 30% this year..
c) If you buy something online today, it will arrive before Christmas.
d) The day when city shops will be busiest will probably be December 18th.

Question 2 (2 points)
Answer the following questions in your own words.
a) Why will there be even more people shopping online this year?
b) What times of the day will most people buy things online today?

Question 3 (1.5 points)
Find words or phrases in the text that correspond in meaning to the words and definitions given.
a) to increase (Paragraph 1)
b) reach the highest point (Paragraph 2)
c) important, crucial (Paragraph 3)

Question 4 (1.5 points)

Complete the following sentences without changing the meaning.
a) Shopping comparison website Kelkoo predicts that the cold weather and the London Underground strike will boost total spending.
Shopping comparison website Kelkoo predicts that total spending …………………. ……….............
b) ‘People have just been paid and they will want their gifts to be delivered in time for Christmas.’, said Steve Perry.
Steve Perry said that people …………...…………………………………………………....................
c) Shopping on the internet is convenient, but there are many risks involved and you should be very careful.
Although ....................................................., you should .................................................. because ............................................................................................................................

Question 5 (3 points)Write a short essay (120-150 words) on the following topic:
‘Nowadays, it is possible to buy absolutely anything’. Do you agree?

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