The Playbutton: a way to wear your music tastes on your sleeve

Look at the woman in this picture. • What is she wearing on her jacket? • What do you think she is listening to?

Read the text and find out!

The Playbutton: a way to wear your music tastes on your sleeve

"The Playbutton is for those of us who still hang on to what's tangible," says its creator Nick Dangerfield, a Spaniard of British origin who lives in New York. After working for a company called Powershovel, where he developed a Super-8 digital camera called Harinezumi, Dangerfield set up his own firm and launched the Playbutton three weeks ago.

The device is a round, button-like music player that only plays one album, in the old-fashioned way: the songs are in the order the band wanted them to be, and cannot be deleted or replaced with other content. It is attached to your clothes via a pin in the back, and the four-hour battery can be recharged using a USB port.

But why would someone want to spend $20 (€14) on this when the same album will be available on iTunes for just 9 euros? "The Playbutton is a way to express your passion for a band and to support it financially," says Dangerfield. "It is a different sound experience from an iPhone, which does not let you know what someone is listening to."

The first band to embrace the technology was Bubbles, a favourite in New York's underground circles. At a recent party, the band introduced its album, released exclusively through Playbutton and produced by Parte LLC.

Dangerfield and his business partner, the Spaniard Víctor Esther, who is also the art director, eventually want to create a small record label that will produce albums in Playbutton format. The Playbutton will soon go on sale at Madrid's Casa Peseta.

Match each verb from the text to what follows it and match each expression to its meaning:1 hang the technology a) keep, not throw away or discard
2 set with other content b) start a business
3 embrace on to something c) substitute with other music
4 attach up a firm or company d) be available to buy
5 replace financially e) fasten onto what you are wearing
6 support on sale f) start using the device
7 go to your clothes g) help by giving money

Question 1 [2 points]
Indicate whether the following statements are true or false and write down which part of the text justifies your answer.

a) Nick Dangerfield is the owner of Powershovel.
b) It costs more to buy an album on Playbutton than on Itunes.
c) Nick Dangerfield has plans to do more things in the music industry.
d) You can already buy the Playbutton in the Spanish capital.

Question 2 [2 points]
Answer the following questions in your own words.

a) What is a Playbutton?
b) Who are Bubbles and how have they used Playbutton?

Question 3 [1.5 points]
Find words or phrases in the text that correspond in meaning to the words and definitions given.
a) inventor (paragraph 1)
b) remove, erase (paragraph 2)
c) connection (paragraph 2)

Question 4Complete the following sentences without changing the meaning.

a) ‘Have you ever been to Sydney?’ asked Paul
Paul asked Maria …….
b) We arrived too late to catch the plane.
If ……….
c) That’s my neighbour. He lives in the flat on the fifth floor.
That’s the ……

Question 5 Write a short essay (between120-150 words) on the following topic:
How do you choose the music you listen to?